The Visual System

To educate and empower DSU’s colleges and departments on how to properly use the University’s visual system, including:

What is a Trademark/Registered Mark?

A trademark (or mark) is any logo, image, symbol, name, nickname, letter(s), word, slogan or derivative used by an organization, company or institution to identify its goods/services and distinguish the institution from other entities or competitors. It is “owned” by the organization and cannot be legally used outside of the organization without permission.

The name “Delaware State University” is a trademark and can be only be used on promotional materials or merchandise with approval from the Department of Marketing and Communications. Other symbols and icons are also protected trademarks.

Our brand is the primary means by which DSU is recognized; therefore, the University name, in the appropriate font that constitutes our logotype, should appear on all forms of communication.

The logotype may not be visually altered, overprinted, paired with unapproved images, bordered, changed proportionally or otherwise tampered with.

dsu logo - horizontal

Delaware State University HORIZONTAL Logo

 

dsu logo - stacked

Delaware State University STACKED Logo

 

The Meaning Behind the Delaware State University Logotype

  • The logo is comprised of four design elements:
    1. The global sphere in the color Pantone 297 C
    2. A median crescent in the color Pantone 299 C
    3. A handle crescent in the color Pantone 485 C
    4. A base crescent in the color Pantone 299 C
  • Strong, solid colors complement the equally bold geometric design and contribute to the University’s image of leadership and confidence.
  • The typefont is both bold and contemporary.
  • The logo and globe must always be featured together.
  • The four elements of the symbol are arranged in a fixed size relationship that does not change.
Primary Logo Colors
                                

PMS / SPOT COLOR: Pantone 485 C
CMYK Values: C: 0 M: 95 Y: 100 K: 0
RGB Values: R: 238 G: 49 B: 36
Hexadecimal: #EE3124 

 

PMS / SPOT COLOR: Pantone 297 C
CMYK Values: C: 49 M: 1 Y:0 K: 0

RGB Values: R: 114 G: 205 B: 244
Hexadecimal: #72CDF4
 

PMS / SPOT COLOR: Pantone Process Black
CMYK Values: C: 0 M: 0 Y:0 K: 100
RGB Values: R: 35 G: 31 B: 32
Hexadecimal: #231F20

 

PMS / SPOT COLOR: Pantone 299 C
CMYK Values: C: 85 M: 19 Y:0 K: 0

RGB Values: R: 0 G: 157 B: 220
Hexadecimal: #009DDC

The Delaware State University College Signature

The DSU college signature is a combination of four elements: the symbol (the globe), logotype (Delaware State University), vertical line and a specific college. The specific college name should always appear at the right of the logotype separated by a vertical line and displayed in the font ITC Giovanni Std. Book.

The symbol (globe) and logotype must always be used together.

The logotype cannot be used in conjunction with the DSU Hornet logo.

college signature

The Department/Organization/Program/Unit Signature

The DSU department/organization/program/unit signature is a combination of three elements: the symbol (the globe) and the logotype (Delaware State University) with the department/organization/program/unit name appearing directly underneath Delaware State University in the font ITC Giovanni Std. Book.

“Making Our Mark on the World” or “Since 1891” is not used in conjunction with this signature logo.

The symbol (globe) and logotype must always be used together.

The logotype cannot be used in conjunction with the DSU Hornet logo.

dsu department logo

Requesting a Logo

To request an official University logo for your use, please complete a Department of Marketing and Communications Project Request Form.

Delaware State University Logotype Size Requirements

logo type size requirements - vertical

The logos should remain in a fixed, proportional ratio

logo type size requirements - horiz

Delaware State University Logotype Clear Space Requirements

logotype clearapce - stacked

logotype clearspace - horizontal

Inappropriate Logo Usages

Ratio Imbalance

The aspect ratio of symbol and text should not be changed.

Hint #1: Hold down the shift key to maintain equal ratio proportions

Hint #2: In Word, right click on the logo photo box and select ‘Size and Position.’ Make sure the percentage for height and width is the same in the scale section.

Hint #3: In Publisher, right click on the logo photo box and select ‘Format Picture.’ Click on the Size tab. Make sure the percentage for height and width is the same in the scale section.

logo ratio imbalance

 

Typeface Substitution

Do not attempt to retype the words in the logo or use a different typeface.

typeface imbalance

 

Complicated Backgrounds

Do not place the logo over complicated backgrounds

inapproriate logo usage

 

Double Logo Usage

Please do not use double logos on any one given medium.

double logo usage

Related Logos

Delaware State University Seal

The seal is to only be used in communications from the president’s office. No other usage is permitted.

dsu university seal

Delaware State University Foundation Logo

This logo is only to be used on behalf of the Division of Institutional Advancement.

foundation logos

Delaware State Alumni Association (DSUAA) Logo

This logo is only to be used 

by the DSUAA and Office of Alumni Relations.

DSUAA Logo

Delaware State University Athletics Logos

The Delaware State University Hornet logo captures the spirit and pride of the University and is only to be used for the marketing of athletic events. This logo adheres to the same colors as the University’s logotype. It cannot be used in conjunction with the University’s logo.

Hornets Nest vs. Hornets Hive — When referring to a home for the Hornets, it is most appropriate to use the terminology Hornets Nest and related imagery. While bees construct hives, hornets construct nests.

Athletics logos