Media Guidelines

Delaware State University wants to assist the media with their stories and coverage as much as possible, but also must be mindful of rights of students, faculty and staff as well as the academic mission of the campus. For those reasons, a DSU Media Policy has been established that addresses those concerns.

DSU MEDIA POLICY

All media inquiries, interviews and visits to the DSU campus relating to non-athletics affairs are to be coordinated by the director of news services in the Office of Public Relations. If the director is unavailable, the Office of Public Relations will coordinate the media contact with the campus.

All media inquiries concerning athletics issues are to be coordinated by the Department of Athletics’ Office of Sports Information. The exception to this would be any executive leadership personnel development (appointment, resignation, etc.), in which case the media coordination will be handed by the director of news services with assistance by the Office of Sports Information.

DSU faculty and staff who are contacted by the media without prior notification by the director of news services or the Office of Public Relations are to refer that media representative to that director or office (see the below contact numbers) and also make the director or office aware of the media contact.

MEDIA ON CAMPUS PROCEDURES

Most local media organizations know that at DSU they need to contact the director of news services to be authorized on campus. The proper protocol is for the media to call the director of news services or the appropriate alternative at the following numbers:

  1. Carlos Holmes, office ext. 6062; cell 302.399.5972; email cholmes [at] desu.edu
  2. If he is unavailable, call the Office of Public Relations at ext. 6061.
  3. If neither Mr. Holmes nor a Public Relations staff member can be reached, contact Dawn Mosley, executive director of Marketing and Communications, at ext. 6272.

All media must receive authorization to be on campus. If a media representative attempts to come through the front gate or is observed on campus after gaining access through another entrance, and if the main gate personnel and Public Safety dispatchers have not been informed of their authorization to be on campus, then they therefore do not have authorization. In such a case, Public Safety is authorized to detain the media representative until clarification can be obtained from the director of news services or the Office of Public Relations.

Media representatives who obtain authorization to be on campus will receive specific permissions as to where they can go. Generally, if a media representative wants to do random “man/woman on the street” interviews with students, he or she will be permitted to interview students outside and inside the Martin Luther King Jr. Student Center. There may be times of inclement weather or other circumstances in which the director of news services will permit the media to conduct interviews in other areas of the campus.

Media representatives are not to be in the residential halls (including University Village and Courtyard Apartments), cafeterias, academic buildings, the Administration Building or Memorial Hall unless given specific authorization for any of those locations. Public Safety will be informed of the parameters of each visit.

If you have any questions concerning this media procedure, contact the director of news services.

DSU PRESS RELEASE GUIDELINES

The DSU Office of Public Relations is responsible for overseeing the dissemination of all non-athletics press releases to media outlets and all other internal and external targets.

Athletics-related press releases are produced, overseen and disseminated by the Department of Athletics’ Office of Sports Information. The exception is cases of change in executive athletics leadership personnel, which is handled by the Office of Public Relations.

Some DSU departments craft their own press releases to make the public aware of events and developments that are going on in their areas. All press releases produced in this manner must be reviewed and approved by the director of news services or, in the director’s absence, the Office of Public Relations.

Press releases will be checked for accuracy and for conformity with media relations standards (completeness, grammatical correctness and appropriate format). The release will than be approved or returned with the specified corrections.